B2B Service Description Pages: Persuasive 13-Point Checklist

Do your B2B service description pages simply describe your services?

(Yawn.)

Or do they persuade people to take the next step you want them to take?

(Yay!)

Here’s a checklist with all the components your B2B service description page needs

Each component is designed to move your B2B consulting audience to the next step in your sales cycle.

✔ The biggest problem facing your audience

✔ The consequences of that problem

✔ The solution your customer is seeking

✔ Your solution (summary)

✔ Features/benefits

✔ Curious bullet points

✔ Objections to buying your service

✔ Overturning those objections

✔ Risks in buying your service

✔ Overturning those risks

✔ Promises/guarantees

✔ Uniqueness (described in one word)

✔ 4-step compelling call to action

Describe or persuade?

Which bucket do your service pages fall into?

Need a hand writing your B2B service description pages?

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