The inSync Copywriting 5-Step Publish-Ready System for Your B2B Consulting Agency
How We Work Together
Someone may write good advertising copy but when it comes to writing copy for consulting and coaching, Tom has remarkable talent and skill in getting ideas across in a clear, concise and compelling way. He also cut my writing time by 50%.
— EUGENE MOREAU, CERTIFIED MASTER COACH, AUTHOR
As a consultant, you have two choices when it comes time to work with B2B copywriters: old school and new school. Out-of-sync or in sync (inSync). In harmony or out of harmony.
According to several B2B content marketing studies, 69% of marketers cite lack of time as the biggest challenge in creating content.
That’s why I created the Publish-Ready System: a five-step process that’s flexible, battle-tested, nearly 100% effective, and based on 1,600+ content expert interviews.
Are we a good fit for your project?
The 5-Step Publish-Ready System has been proven to double many clients’ writing output
“He gave me the ability to create content easily and quickly. I also gained the confidence to know that I can write anything I want to when I put my mind to it. In fact, Tom slashed my writing time by 60%. ”
The 5-step system creates B2B marketing copy that’s clear, concise and compelling, by combining three approaches:
In-depth questioning/interviewing
Collaborative writing
B2B entrepreneurs collaborate with me on writing their copy.
In other words, I don’t write for clients . . . I write WITH them.
Example: A 1,000-word blog post takes, on average, 3 hours to write.
Looking to eliminate the jargon in your B2B marketing content so potential clients are more easily attracted to your offerings?
Just zip on over to the Contact page and fill out the form to get the ball rolling.
“Tom stresses brevity, clarity and simplicity and guess what? It works. Hire Tom Clifford and let him solve problems for you.”
“If you’re looking for a B2B copywriter or content writer, look no further—Tom’s your guy. He has a reliable and proven system that saves time and makes it easy for you to get the results you want.”
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Step One
Outline the content
Every project, from a short blog post to a long e-book, starts with a discovery and outline session. We determine the audience, their challenges, the solutions they’re seeking, the features and benefits of your offering, typical objections, a call to action, and more. Once we determine the project needs, we then write a detailed outline. This outline focuses your content on a clear, concise, and compelling message.
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Step Two
Write collaboratively
IMPORTANT! I don't write for you . . . we write together. That means no AI. We use Google Docs in real time when writing your copy. Clients like this approach because they can see their copy unfold immediately. They can approve it or change it as we progress through the content. This is how to eliminate rewrites forever. Example: A 1,000-word blog post takes, on average, 3 hours to write.
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Step Three
Review, edit, format
I review the copy we’ve written and then format it using a variety of techniques to make it easy for readers to read and act on, including:
・Magnetic headlines
・Intriguing introductions
・Bold subheads
・Suggestions for using hyperlinks, photos, illustrations
・Short paragraphs
・Questions that engage readers
・Bullet points
・Numbered lists -
Step Four
Proofread
It’s difficult for anyone to proofread their own copy. That’s why I send every project to a team of professional proofreaders—so you can look your best. All copy is reviewed by two professional editors—that’s two sets of eyes to correct spelling, grammar, punctuation and typographical errors.
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Step Five
Deliver copy
You’ll receive an editable Word document. Some clients keep the copy exactly as it is. Others make minor word revisions, a process that is fast and easy with this type of document.