Services offered

inSync, collaborative copywriting

Sick and tired of rewriting copy you paid your copywriter to write?

Stop wasting hours on rewrites.

Write your content in real time so you don't have to spend hours on rewrites.

Start turning your consulting expertise into profitable, jargon-free marketing content correctly the first time.

I’m not your typical B2B copywriter, ghostwriter, or content marketing writer.

That’s because I don’t write for clients; I write WITH them. I use a real-time collaborative writing system.

We are in sync.

You are guaranteed no ChatGPT content!

For many consultants, working with me has proved a reliable, “done-with-you” process that keeps them accountable to creating content, driving their success.

My process requires us to work together. You put in the work to create the outcome you seek.

I help you:

• Generate new and high-value leads

• Create publication-ready content

• Use proven templates and formulas to save time

• Write jargon-free copy

• Reduce the risk with guaranteed pricing and deadlines

• Build a library of prospect-focused content

The collaborative model is great for people who are tired of babysitting rounds of rewrites from writers who fail to capture the message correctly the first time.

Traditional copywriting

Independent copywriters write your copy so you don’t have to.

You determine how many content pieces you want, the length, keywords, and the goal.

The writer will ask you to fill out a questionnaire about your business and project.

This model is a good fit for certain industries and projects, as it can save time and money.

But for many consultants, this traditional method of copywriting is ineffective and inefficient.

The biggest complaints: The copy isn’t in their voice; the message is off; or there is too much jargon.

The result?

The copy must go through multiple rounds of rewrites.

Even after those revisions, the copy often falls short.

Questionnaires and brief client interviews can’t capture the deep, strategic knowledge from consultants to craft 100% customer-focused copy.

Experience

Collaborative copywriting

Working with me means working with a seasoned B2B copywriter who has been a Copyblogger certified content marketing writer since 2014.

• Collaborated with 140+ clients and have written 1,000+ articles driving client successes

• Conducted 1,600+ content marketing interviews

• Former Fast Company Top 10 Blogger

• Former Content Marketing Institute contributor

• Certified strategic copywriter: Secrets of Strategic Copywriting; Steve Slaunwhite (Copywriting Training Center)

• Article writing: The World’s Toughest Article Writing Course; Sean D’Souza

• Copywriting: Strategies to Write Powerful Copy for Sales Pages and Articles; Sean D’Souza

• Headline Crash Course; Sean D’Souza

• The First 50 Words: How to Start Every Article with Impact; Sean D’Souza

• Secrets of Writing High-Performance B2B Copy; Steve Slaunwhite, American Writers & Artists Inc.

Traditional copywriting

Working with a traditional agency means you won’t work directly with your writer.

You’ll be working with the creative director or perhaps an account manager. They act as the channel between you and the writer.

The copywriter may be in-house or a freelancer.

You may, or may not, know the writer’s experience and qualifications.

They’ll ask you to fill out a discovery form and interview you about your business, your customers, and your customers’ challenges.

Once you submit your project requirements, they’ll write an outline.

Once you approve it, they’ll move to writing a draft or a finished document. You will then spend time on rewrites to fix the messaging.

Sales enablement

Collaborative copywriting

Sales enablement copywriting is simply writing sales materials to help you sell more.

We work together to define your long- and short-term goals, purpose, and target profile.

We’ll determine how your sales content can be seamlessly woven into your marketing content.

You’ll see shorter response times, increased responses, shorter sales cycles, and less time wasted—saving you money.

If you create better sales content, you’ll be able to sell more.

Traditional copywriting

Traditional copywriting methods deliver clear information, but not always results.

Agencies have the resources to deliver your marketing assets once they learn about your business, industry, customers, and challenges.

But the same problem remains for busy consultants: the process isn’t collaborative.

That means wasting time on rewrites to make sure the message hits your target.

Cost

Collaborative copywriting                                           

I offer two blog post and LinkedIn packages that are easily customizable to your needs.

Many consultants like the package bundle because it offers a ton of value at the best price: $3,875 or $3,975.

Think of these packages as idea starters for you to use as is or to customize.

There is a minimum fee of $2,500. This cost includes deliverables. This minimal cost is enough to see the value from the process and to achieve a change in your business.

Other types of projects vary in price because of the larger number of variables. 

Guaranteed pricing and deadlines.

Traditional copywriting

Some agencies quote $1,100+ for thought leadership blog posts.

Some writers charge $2,000 per article. Other agencies charge $400 to $500 per 600-word article. Freelancers charge anywhere from $20/hour to $200/hour.

As you can see, copywriting rates vary greatly depending upon experience, results, and the quality of the content. You’ve got to pull back the curtain to see what you are buying.

My clients have told me that they used to spend hours trying to fix poorly written copy. Now they don’t.

Your brand’s image is at stake. Invest accordingly.