8 Top Reasons Why Clients Work with Me

1. I carry the risk—not you

Many copywriters charge by the hour, creating doubt about the final cost of your project. I erase that doubt since I take on all the risk—not you. That's because I charge a flat fee for your project. This includes phone calls, outlines, writing, formatting, and professional proofreading.

2. No ChatGPT

I don’t trust online writing tools because of poor security and accuracy reasons. Besides, Google will block AI content before a page is crawled and indexed. Instead, every piece of content I write for clients is written by you and me and reviewed by two professional editors/proofreaders. My contract states:

1. I don’t use ChatGPT or AI to generate your content.

2. I may use analyzers to analyze content, keywords, headlines, etc. to improve your copy.

3. I don’t feed your information into ChatGPT or any other AI tool.

3. Eliminate hours of rewrites

Without a reliable road map to structure and capture content, it’s easy to waste time writing. That’s why I created the 5-Step Publish-Ready System. It’s like painting by numbers: follow the numbers, and your message stays on track. You won’t have to spend needless hours on rewrites. Tweaking a few words here and there is the most work clients need to do.

4. Conversational copy

You’re an expert at what you do. You love solving customer problems. That’s why it’s frustrating to work with copywriters who write what they want to say rather than what prospects want or need to hear. Writing conversationally communicates your expertise in ways customers understand.

5. Copy that sounds like you

Many copywriters make up the copy from scratch and try to sound like you. Or they use AI (artificial intelligence). That means you don’t know ahead of time whether the copy will sound like you’re the one writing it. My copywriting approach solves this problem, because the copy is based on in-depth conversations I have with you. In real time. No AI here! You don’t have to worry about content that sounds off-brand—it’s always on-brand.

6. Goldilocks Zone content

Some copy sells too hard. Other copy is too informational. I write copy that’s in the Goldilocks Zone: it’s neither too “salesy” nor too informational. My copy hits the “sweet spot.” It seamlessly weaves your expert knowledge with just the right amount of persuasion—creating a balanced combination of education and encouragement to motivate your audience to take the next step in your sales cycle.

7. Quick-start templates

Do you ever feel overwhelmed when trying to express an idea? My quick-start templates eliminate that feeling. The templates keep you focused, saving time and reducing stress. When we use the guides together, you’ll feel confident knowing you captured the right content in the right sequence for the right audience.

8. Create content faster than ever before

According to several B2B content marketing studies, 69% of marketers cite lack of time as their biggest challenge in creating content. Collaborating with me can significantly reduce the time required to create your content. My system has sped up some clients’ writing time by as much as 50%.

Someone may write good advertising copy, but when it comes to writing copy for consulting and coaching, Tom has remarkable talent and skill in getting ideas across in a clear, concise and compelling way. He also cut my writing time by 50%.

— EUGENE MOREAU, CERTIFIED MASTER COACH, AUTHOR

Looking to eliminate the jargon in your B2B marketing content so you can attract potential clients to your offerings?

Just zip on over to the Contact page and fill out the form to get the ball rolling.