How to Avoid Wasting Time Writing B2B Content

Is your writing system as efficient as the UPS delivery system?

UPS drivers deliver 4.9 billion packages each year to customers.

How the heck do they do it?

In the 1970s, UPS began mandating that its trucks avoid turning left

Taking left-hand turns means trucks are sitting idle while waiting to turn, wasting time and fuel.

It also means those trucks are susceptible to collisions.

To counter these effects, UPS’s onboard navigational system directs its trucks to use right-turn-only routes, eliminating the guesswork for drivers.

This system saves the company 10 million gallons of fuel a year.

UPS has mastered creating an efficient system to maximize productivity

Likewise, as a B2B business owner or consultant who writes content, you need to create an efficient writing system to maximize your productivity.

You can’t afford to take different routes every time you write a piece of content—that’s inefficient and costly.

Instead, you need to develop a writing system you can depend on, so you get the most out of your time.

Is your B2B writing system economical and efficient?

Or are you wasting resources by taking different routes every time you write?