The Free Soloing Secret to Writing B2B Content
It was called “the moon landing” of free soloing.
The most dangerous free solo event in history still needed conquering: Yosemite’s El Capitan.
Free soloing is rock climbing without using any safety gear to protect the climbers during their ascent.
El Capitan is a 3,000-foot vertical expanse, taller than the world’s tallest building.
For years, climbers speculated who would be the first to free solo it.
Climber Alex Honnold decided to go for it
He spent more than two years preparing for the climb.
Could he do it? And survive?
Alex analyzed every section of the wall.
He spent hours perfecting his hand/foot placements on key pitches.
He hung by his fingertips for one hour, every other day, on a special device.
Then, on June 3, 2017, Alex became the first person to free solo El Capitan.
Alex succeeded because he was obsessed with strategic preparation
As marketing writers, we need to focus on strategic preparation too.
How? By using outlines.
The best way to outline is to use questions—not statements
Using statements makes your brain freeze.
Using questions customers ask you about your service stimulates your brain, making it easy to outline.
Hey, you may never climb El Capitan
But you can always outline, right? 🙂