5 (Sure-Fire) Ways to Eliminate Noise in Your B2B Marketing Content

Houston, we have a problem.

The same with Chicago, New York, and Newark.

The U.S. Bureau of Transportation Statistics published a noise map highlighting the noisiest cities.

The biggest culprits? Cities with busy airports and interstate highways.

Much of the country’s noise level is as high as a humming refrigerator—50 decibels

But cities like Chicago can measure up to 80 decibels, the equivalent of a freight train passing 50 feet in front of you.

Increased high blood pressure and other health-related issues are linked to dangerous levels of noise pollution.

This factor of “noise pollution” is also a problem in B2B content

What noise?

Jargon.

Jargon threatens the bottom line because it confuses people.

On the other hand, reducing jargon lets people understand—and act—on what you’re offering.

How do you jargon-proof your B2B content?

In five sure-fire steps:

1. Use contractions (like we use when we speak).

2. Ask questions (like we do in conversations).

3. Interview people/record the audio (to capture natural language).

4. Use “you” and “your” more than “I,” “me” and “we” (to show that you care more about the reader than yourself).

5. Use everyday language (because jargon confuses people).

Is that a freight train I hear coming? 🙂