Do Emperor Penguins Hold a Secret to Writing B2B Content Effortlessly?
Emperor penguins are robust creatures.
They can withstand the below-freezing temperatures of Antarctica.
Their secret? They huddle.
By huddling, emperor penguins stay nice and warm—and avoid freezing to death.
A huddle looks like a static structure, but they are constantly rotating
Penguins at the heart of the huddle get too hot, so they move to the outside of the huddle where it’s colder.
Penguins on the outside of the huddle—feeling cold and bearing the brunt of Antarctica's brutal winds—need to muscle their way into the heart, so they can get toasty warm.
Similarly, when your writing feels cold, you need to find a way to muscle your way back into the heart of your project so you feel warmed up.
How do you do that?
By freewriting.
Freewriting is spontaneous, fast-paced writing to generate new ideas
It warms up your writing power in minutes.
Here’s how to freewrite:
Set a timer for 10 minutes.
Write for 10 minutes continuously—as fast as you can—without stopping.
Do NOT stop writing.
At the end of 10 minutes, you'll generate ideas out of thin air.
Now you can take those new ideas and start outlining, right? Right!
Feeling warm yet? 😀