How to Feel as Confident as a Tightrope Walker (When Writing B2B Content)

Nik niagra falls.jpg

Did you see high-wire Nik Wallenda tightrope Niagra Falls in 2012?

Or did you see Nik and his wife Lijana walk the tightrope over New York’s Times Square this past summer?

The wire was 25 stories high and 1,300 feet long.

I don't know about you, but it was a nail-biter event for me.

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At one point during the high-wire walk, Nik said that they practiced walking on a weak wire in their backyard.

The weak wire helped them feel more confident when they walked on the strong wire over Times Square.

What does tightrope walking have to do with B2B copywriting?

Outlines, like that weak wire the Wallendas practiced on, boost your confidence when writing.

They make you a stronger writer.

But outlines do more than boost confidence.

Outlines can:

  1. Give your content a robust structure.

  2. Keep your idea clear and focused.

  3. Save time and energy later on.

  4. Crush writer’s block.

  5. Speed up the approval process.

  6. Minimize rewrites.

  7. Help you write faster.

Wow! That’s a ton of value for spending a few minutes outlining.

Hey, you may not have a tightrope in your backyard to practice on . . .

But you do have outlines at your fingertips, right?

Thomas Clifford