What Can B2B Marketers Learn From Pete Townshend’s Smashed (and Repaired) Guitars?
Are you a Who fan?
If so, you’re aware of Pete Townshend’s famous guitar-smashing antics.
Whatever happened to those guitars?
Turns out that Alan Rogan, Pete’s guitar technician, would repair them.
Townshend called Alan his “fixer, chief roadie, bodyguard, and even mentor.”
Alan often dodged flying guitar pieces smashed by Townshend
Unfortunately, Alan passed away at the age of 68 on July 3, 2019.
He spent 40+ years with the Who, locating the best guitars in the world and preparing them for future concerts.
As routinely as Townshend would smash his guitars, Alan would repair them using Super Glue, wire, Band-Aids and whatever else would work.
Alan once said, “Pete’s a little bit tough on guitars.”
Like Townshend, writers can be a little bit tough on words
Our word-smashing antics like grammar errors, punctuation mistakes, typos, and jargon need a “fixer” like Alan Rogan.
Enter: proofreaders and editors.
It’s been proven that writers can’t proofread their own work
It makes sense, then, to have proofreaders review our work, right?
And make them part of our writing system?
They can repair our copy by using their experience to repair our words and ideas.
And the cool part?
No one has to dodge any flying words. 🙂