5 (Super-Quick) Ways to Write Jargon-Free B2B Copy

Hans Island is a tiny, 4,000 foot x 4,000 foot, uninhabited island.

Located near Greenland, it was discovered by Denmark in 1853.

Denmark claims they own it, but Canada says nope, they do.

That’s because Denmark never officially claimed sovereignty over it.

For 100 years, each country continues to send its military to the island

When one country arrived, they would take down the other country’s flag, raise their own flag, and claim the island as theirs.

This fun game ends with each country leaving a treat behind: Danes leaving schnapps and Canadians leaving whiskey.

Thank goodness this battle is just a friendly skirmish.

Friendly skirmishes happen with our audiences, too, when we use jargon

Jargon confuses people, creating conflicts between our marketing messages and business goals.

Is there a way to write jargon-free copy?

Yup.

In addition to creating a proven writing system:

1. Use contractions (like we speak).

2. Ask questions (like we do in conversations).

3. Interview people (to capture everyday words).

4. Use “you” and “your” more than “I,” “me,” and “we” (to show you care more about the reader than yourself).

5. Use simple language (so people understand you).

Hey, you may not be in a skirmish over an island

But if you were . . .

You could leave behind your flag—and a bottle of jargon.