5 Vanishing B2B Ingredients (and the Vanishing Beatle)
On June 3, 1964, Beatles drummer Ringo Starr collapsed.
He was rushed to a hospital, where it was discovered he had tonsillitis and required surgery.
Not wanting to cancel the tour starting the next day, the Beatles hired drummer Jimmie Nicol to take Ringo’s place.
Jimmie played eight concerts in 13 days
He was given a gold watch and £500 for his time being a Beatle.
When he returned home, he painted houses, played in a few bands, and went bankrupt.
Then he disappeared.
Because he disappeared, Jimmie is known as the “vanishing Beatle”
Over the years, several B2B copywriting ingredients have vanished, too.
Let’s reintroduce five vanishing ingredients you can use in your marketing copy immediately.
#1: Write specific, benefit-driven headlines.
Weak: Start Writing Faster Now
Strong: How to Write 1,000-Word Blog Posts (in 3 Hours)
#2: Demonstrate empathy.
Instead of introducing solutions right away, start with the problem your audience is facing.
#3: Spotlight your testimonials.
Use an objection from the testimonial as a headline.
#4: Address objections.
Instead of ignoring objections, use them to your advantage by overturning them.
#5: Use persuasive calls to action.
Give your audience five reasons why your offer is valuable.