Does Your B2B Marketing Content Have a Greatest Hits Collection (Like Supertramp)?

Remember Supertramp?

Remember their awesome hits?

"Dreamer." "Take the Long Way Home." "The Logical Song."

"Sister Moonshine." "Bloody Well Right." "Give a Little Bit."

I loved listening to them and cranking their hits on the radio.

As much as I loved that band, I never had any of their albums.

But when I saw their greatest hits in one collection for sale, I snagged it!

That's because I would never buy all their albums, but buying their greatest hits was a cinch.

What does this have to do with writing marketing content?

Your B2B marketing content has a "greatest hits" collection, too

It's called the "summary."

A summary is a collection of the most important ideas you want your audience to remember.

And using the principles of cleanlining is one of the best steps you can take toward that goal.

Even if your audience doesn't read the rest of your content, reading your summary is a cinch.

Summaries can take a few different forms:

• You can

• Use

• Bullet

• Points

• Like this

Or:

1. You can

2. Use

3. Numbers

4. Like

5. This

You can also use sentences to reiterate key ideas.

I think it’s good time for a summary, right?

Summaries are a great way to:

• Collect your greatest hits into one collection

• Give audiences key ideas they may have missed

• Reinforce ideas by expressing them differently

Hey, you may not have any musical hits like Supertramp . . .

But you certainly do have a collection of hits you want your audience to remember for a long time, right? 🙂