How to Speak the Language of Your Audience (in 3 Steps)

Do you speak the language of your audience?

Falconry is the art of hunting with birds of prey.

The ancient form of falconry dates back 4,000 years in Central Asia and is still practiced in remote sections of Mongolia.

Because the land in Mongolia is not farmable, Mongols have formed a unique hunting partnership with golden eagles.

Eagle hunting is more than sport; these eagles play a crucial role in helping Mongol families hunt for food to survive by catching foxes and rabbits.

Mongolian eagle hunters know how to speak the language of the wild

As B2B content writers, we need to speak the language of our audience, right?

If we don’t, we lose opportunities.

Speaking the language of your audience is easy to do.

Besides writing jargon-free copy, what’s the secret?

One of the best—and fastest—ways is to interview a prospect (or customer)

For instance . . .

If you’re writing a blog article, ask your expert questions that the readers want answers to.

And you can do the interview in three simple steps:

1. Outline the content in the exact order of your finished piece.

2. Turn the outline into questions.

3. Pose those questions to your interviewee. (Audio record the interview.)

Be like an eagle hunter

Speak the language of your audience.